Tabacco ads
- · Scenario : what I see happening is they are trying to show you what can be of comparison to if you were to smoke cigarette. With the person in the photo has a mouth full of smog smoke which is not decent to smell nor do you want your car producing smog. Also in this add is throwing the hint that smoking cigarettes is not an attractive thing to do and is the last thing you want to do.
- · What are the settings The setting of this add is driving on the street passing a park, a muggy , Smokey day.
- · The conditions of this add is modern day poster- board ad
- · The people and gropes they are trying to reach are the people that smoke cigarettes, thinking about smoking, or trying to quit and need that reminder as to why they need to stop smoking and the way they can be seen by others.
- · Their point of view was to have a fine selection of the most inventive, unexpected and unconventional advertisements that all rely on imaginative ideas rather than on a big marketing budget.
- · Their goals where to get an ass that was very affective but have it be in a reasonable budget, while also giving the reader something to think about or to provide that in-depth image to get a strong yet clear message across.
- · Their perception and assumptions on this add was that tailpipe smoke is gross… and the same goes for the carcinogen-loaded clouds that erupt from the mouth of a cigarette smoker. An anti-smoking group equated the two by placing posters of people's faces with the cut-out mouths strategically placed at the end of tailpipes.
- · Outcomes where positive mostly but some people but as for some of the people that did smoke they weren’t so pleased.
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