(The Big Idea[3])

CC secret

“Wonder how you can get balanced tone skin? , then I’ll tell you about my CC secret.”

What this pitch means is that you can have the skin of your dreams but all you have to have is the CC secret. Passing this product from one woman to another shows that us woman don’t have to keep all out secrets to our self but show it to every women to make every last women feel good about their skin to empower her and the women after her that just hasn’t quite found that one product to lean on for pigmentation blemishes. In this advertisement I am focus on showing that such a product with wonderful performance for beauty can be life changing for some women and they don’t want to tell what it is. But my point is to share the secret with every woman to feel beautiful. “Friends Don't Let Friends Drive Drunk” advertising campaign. Have you ever “spoken up” to stop someone from texting while driving because you recalled a public service ad (see p. 4)? These two highly effective Ad Council campaigns prove that advertising matters. Also in my advertisement I want to show that this ad isn’t just to get you to buy but to buy a product that can help enhance and prefect those little flaws without having to consider the option of being under the knife. And to as well promote the fact that you will feel young and beautiful no matter what, I want to motivate women to explore the different skin creams Olay has to offer put in this case the color corrector cream more so. Women need to know that there is something that can boost that self-esteem and the health of your skin without going to desperate measures.

“The objectives of [public service] ads are education and awareness of significant social issues, in an effort to change the public's attitudes and behaviors and stimulate positive social change.”  When you turn on the TV set and see an ad of a product you are well aware about you sometimes skip it but when you actually watch it you seem to now have a better knowledge of the brand that’s the big idea the consumer will be able to see this ad and relate and be aware of the different thing Olay has to offer from their skin creams to the face washes. To get the buyer to purchase my product I want to bring to the attention the pro’s and con’s and change the attitudes of the women to that they feel more open to the product, which will be easy to do because you can relate to it like I stated earlier.