Wednesday, February 27, 2013
(The Big Idea[3])
CC
secret
“Wonder how you can get balanced tone skin? ,
then I’ll tell you about my CC secret.”
What this pitch means is that you
can have the skin of your dreams but all you have to have is the CC secret.
Passing this product from one woman to another shows that us woman don’t have
to keep all out secrets to our self but show it to every women to make every
last women feel good about their skin to empower her and the women after her
that just hasn’t quite found that one product to lean on for pigmentation
blemishes. In this advertisement I am focus on showing that such a product with
wonderful performance for beauty can be life changing for some women and they
don’t want to tell what it is. But my point is to share the secret with every
woman to feel beautiful. “Friends Don't Let Friends
Drive Drunk” advertising campaign. Have you ever “spoken up” to stop someone
from texting while driving because you recalled a public service ad (see p. 4)?
These two highly effective Ad Council campaigns prove that advertising matters.
Also in my advertisement I
want to show that this ad isn’t just to get you to buy but to buy a product
that can help enhance and prefect those little flaws without having to consider
the option of being under the knife. And to as well promote the fact that you
will feel young and beautiful no matter what, I want to motivate women to
explore the different skin creams Olay has to offer put in this case the color corrector
cream more so. Women need to know that there is something that can boost that
self-esteem and the health of your skin without going to desperate measures.
“The objectives of
[public service] ads are education and awareness of significant social issues,
in an effort to change the public's attitudes and behaviors and stimulate
positive social change.” When you turn
on the TV set and see an ad of a product you are well aware about you sometimes
skip it but when you actually watch it you seem to now have a better knowledge
of the brand that’s the big idea the consumer will be able to see this ad and
relate and be aware of the different thing Olay has to offer from their skin
creams to the face washes. To get the buyer to purchase my product I want to
bring to the attention the pro’s and con’s and change the attitudes of the
women to that they feel more open to the product, which will be easy to do
because you can relate to it like I stated earlier.
week 8: fonts
“Wonder how you can get balanced
tone skin? , then I’ll tell you about my CC secret.”
“Wonder how you can get
balanced tone skin? , then I’ll tell you about my CC secret.”
“Wonder how you can get
balanced tone skin? , then I’ll tell you about my CC secret.”
“Wonder
how you can get balanced tone skin? , then I’ll tell you about my CC secret.”
“Wonder
how you can get balanced tone skin? , then I’ll tell you about my CC secret.”
“Wonder how you can get balanced tone skin? , then I’ll tell you about
my CC secret.”
“Wonder how you can get
balanced tone skin? , then I’ll tell you about my CC secret.”
“Wonder how you can get
balanced tone skin? , then I’ll tell you about my CC secret.”
“Wonder how you can get balanced tone skin? , then
I’ll tell you about my CC secret.”
“Wonder
how you can get balanced tone skin? , then I’ll tell you about my CC secret.”
(Competitive analyses[2])
In my research the completive analysis I have found in the
anti- aging cream from Neutrogena (one of the competing brands with Olay) have a the same things to offer as far as
purpose for the product, for example the Color Corrector Cream for Olay
provides instant Coverage plus Correction to fight 7 signs of aging, including
uneven tone, age spots, and wrinkles. This all-in-one triple stream
formula combines a daily anti-aging moisturizer as for the Neutrogena brand
they offer the same products that assure you the same purposes but in
individual products. For intense rapid tone repair night moisturizer, rapid
wrinkle repair moisturizer broad spectrum, rapid wrinkle repair eye cream, and
rapid wrinkle repair. Which can self – explain why this Olay color corrector is
so much more user friendly and with way less stress to get the results women
would like, Olay cc cream has 7 different purposes and in one bottle (Fine
lines and wrinkles: reduces the appearance of fine lines and wrinkles around
eyes and the neck, Uneven Tone: balances and helps even out tone, Age Spots:
reduces appearance of discoloration, Gentle Exfoliation: Improves surface cell
turnover, Dryness: provides nourishing moisturization, Moisture Barrier:
strengthens skin’s natural defense against moisture loss, Luminosity:
recaptures youthful luminosity.) “If your friend is
driving recklessly, say something,” it can apply to anything if your
girlfriend is showing that she need to take more care of her skin it isn’t wrong
to share your secret, every woman should speak up about their skin health.
“We
are given a voice, and we have to be responsible in how we use that voice.” In this I feel
that Olay already has that voice I just want to build off it to show women what
they can be missing out on. Everywoman wants t be heard and every woman wants to
feel beautiful why not make Olay a one stop shop?
Color Correction by Olay: CC SECRET
“Wonder how you can get balanced tone skin? ,
then I’ll tell you about my CC secret.”
On my final project my pitch was the CC Secret which represents the color corrector by Olay my main idea of the advertisement was a woman that worked pool side and kept coming to work with amazing looking skin, so all of the girls wanted to know what is the secret and the lead girls says “I’ll show you my CC Secret” and she pulls out the color corrector by Olay out of her bag. Then the girl took the recommendation and went to the store and bought some then when she came back to work all the women knew something new was up and they ask both of the girls “hey, what what’s the secret ladies” and they both say our CC Secret. Then they began to go off and share this amazing product to whoever wants to be a part of the BIG secret. My goal is to share the fact that women don’t have to be afraid to be open with other women what helps them enhance their beauty or the “secret” that seems to have to be hidden from other women and to show the fact that there is something out there that can embrace the natural color of your skin.
On my final project my pitch was the CC Secret which represents the color corrector by Olay my main idea of the advertisement was a woman that worked pool side and kept coming to work with amazing looking skin, so all of the girls wanted to know what is the secret and the lead girls says “I’ll show you my CC Secret” and she pulls out the color corrector by Olay out of her bag. Then the girl took the recommendation and went to the store and bought some then when she came back to work all the women knew something new was up and they ask both of the girls “hey, what what’s the secret ladies” and they both say our CC Secret. Then they began to go off and share this amazing product to whoever wants to be a part of the BIG secret. My goal is to share the fact that women don’t have to be afraid to be open with other women what helps them enhance their beauty or the “secret” that seems to have to be hidden from other women and to show the fact that there is something out there that can embrace the natural color of your skin.
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