week 10 what mekes a good ad

Viewers will notice it.

-          Because this campaign  is going to be something that woman all around the world can relate to because it is a so many things that can help correct your skin in one bottle which is convenient.

Each individual ad unit will grab the viewer's attention.

-          by showing women that you don’t have to get plastic surgery just take care of your skin with Olay products and it will show you it self.

It is distinctive to the brand.

-          Because it is going to be shown as something to have in every house hold for women to use to improve their flaws in their skin.

It differentiates the brand or group.

-          The brand of course because it is promoted as a must have brand for woman over any other Olay can offer more for less which will make the brand more recognizable

It is consistent with the brand voice.

-          Because it has always been a high demand brand and something that they want women to not only use but embrace the skin care products  that can take care of your skin and enhance  the beauty for every woman.

The idea makes sense for the brand or group.

-          Because the direction of the brand was to be usable by any woman and to teach the proper way of skin care and that’s exactly what I’m showing in my ad campaign

It could run forever (almost).

-          Yes because it still stays true to the old fashion the proper products protects the skin and the proper approach makes it easier  that’s why it can last forever.

It will surprise people.

-          Yes it should because the approach im taking isn’t the norm I want to show real women using the product and loving it and show how it can be different than others.

It will start a conversation in pop culture.

-          Yes, because I want Olay to be seen as that skin cream you can use to fix anything, and makes you feel that way also.