Wednesday, February 27, 2013

week 8: fonts



“Wonder how you can get balanced tone skin? , then I’ll tell you about my CC secret.”
“Wonder how you can get balanced tone skin? , then I’ll tell you about my CC secret.”
“Wonder how you can get balanced tone skin? , then I’ll tell you about my CC secret.”
“Wonder how you can get balanced tone skin? , then I’ll tell you about my CC secret.”
“Wonder how you can get balanced tone skin? , then I’ll tell you about my CC secret.”
“Wonder how you can get balanced tone skin? , then I’ll tell you about my CC secret.”
“Wonder how you can get balanced tone skin? , then I’ll tell you about my CC secret.”
“Wonder how you can get balanced tone skin? , then I’ll tell you about my CC secret.”
“Wonder how you can get balanced tone skin? , then I’ll tell you about my CC secret.”
“Wonder how you can get balanced tone skin? , then I’ll tell you about my CC secret.”

(Competitive analyses[2])



In my research the completive analysis I have found in the anti- aging cream from Neutrogena (one of the competing brands with Olay)  have a the same things to offer as far as purpose for the product, for example the Color Corrector Cream for Olay provides instant Coverage plus Correction to fight 7 signs of aging, including uneven tone, age spots, and wrinkles. This all-in-one triple stream formula combines a daily anti-aging moisturizer as for the Neutrogena brand they offer the same products that assure you the same purposes but in individual products. For intense rapid tone repair night moisturizer, rapid wrinkle repair moisturizer broad spectrum, rapid wrinkle repair eye cream, and rapid wrinkle repair. Which can self – explain why this Olay color corrector is so much more user friendly and with way less stress to get the results women would like, Olay cc cream has 7 different purposes and in one bottle (Fine lines and wrinkles: reduces the appearance of fine lines and wrinkles around eyes and the neck, Uneven Tone: balances and helps even out tone, Age Spots: reduces appearance of discoloration, Gentle Exfoliation: Improves surface cell turnover, Dryness: provides nourishing moisturization, Moisture Barrier: strengthens skin’s natural defense against moisture loss, Luminosity: recaptures youthful luminosity.) “If your friend is driving recklessly, say something,” it can apply to anything if your girlfriend is showing that she need to take more care of her skin it isn’t wrong to share your secret, every woman should speak up about their skin health.
            “We are given a voice, and we have to be responsible in how we use that voice.” In this I feel that Olay already has that voice I just want to build off it to show women what they can be missing out on. Everywoman wants t be heard and every woman wants to feel beautiful why not make Olay a one stop shop?

Color Correction by Olay: CC SECRET



“Wonder how you can get balanced tone skin? , then I’ll tell you about my CC secret.”
 On my final project my pitch was the CC Secret which represents the color corrector by Olay my main idea of the advertisement was a woman that worked pool side and kept coming to work with amazing looking skin, so all of the girls wanted to know what is the secret and the lead girls says “I’ll show you my CC Secret” and she pulls out the color corrector by Olay out of her bag. Then the girl took the recommendation  and went to the store and bought some then when she came back to work all the women knew something new was up and they ask both of the girls “hey, what what’s the secret ladies” and they both say our CC Secret. Then they began to go off and share this amazing product to whoever wants to be a part of the BIG secret. My goal is to share the fact that women don’t have to be afraid to be open with other women what helps them enhance their beauty or the “secret” that seems to have to be hidden from other women and to show the fact that there is something out there that can embrace the natural color of your skin.

progress on final project



Progress on my final project
On my final project my pitch was the CC Secret which represents the color corrector by Olay my main idea of the advertisement was a woman that worked pool side and kept coming to work with amazing looking skin, so all of the girls wanted to know what is the secret and the lead girls says “I’ll show you my CC Secret” and she pulls out the color corrector by Olay out of her bag. Then the girl took the recommendation  and went to the store and bought some then when she came back to work all the women knew something new was up and they ask both of the girls “hey, what what’s the secret ladies” and they both say our CC Secret. Then they began to go off and share this amazing product to whoever wants to be a part of the BIG secret. My goal is to share the fact that women don’t have to be afraid to be open with other women what helps them enhance their beauty or the “secret” that seems to have to be hidden from other women and to show the fact that there is something out there that can embrace the natural color of your skin and can be used by anyone.